Escendo

How website visitor identification works

A visit carries an IP address, a browser and a cookie. None contain a name. Tools turn that into a company or a person in three ways.

Updated October 2026

The three ways

Network to company

Gives you
The company
Where
Worldwide
Limit
Misses remote workers

Licensed identity data

Gives you
The person
Where
Mostly US
Limit
Only people the provider knows

Your own data

Gives you
The person
Where
Your own contacts
Limit
Can't name a stranger

1. Matching the network to a company

The visitor’s IP is looked up against known company networks: “someone from Acme.” Weak spot: people working from home show up as their internet provider.

2. Matching against licensed identity data

A data provider that has seen this browser alongside an email (usually via marketing email) returns the person. Mostly US only, for legal reasons.

3. Using what the site already knows

Someone who filled in your form, clicked your email or logged in can be recognised next time. Reliable, but only for people who introduced themselves.

There is no fourth way

  • Other sites’ cookies are private to them.
  • Fingerprinting recognises a device, not a person.
  • So ask any vendor: how many people, how many companies?

How Escendo puts them together

  • Every visit matched to a company; home and mobile providers dropped.
  • US visitors matched to a person.
  • IPs never stored. Global Privacy Control honoured.
  • How Escendo works

Common questions

Can a website read my LinkedIn login to find out who I am?

No. LinkedIn's cookie is private to LinkedIn. A LinkedIn profile in an alert is added after the person is identified.

Does browser fingerprinting identify people?

No. It recognises a device on a return visit, not who owns it.

Why are some visitors never identified?

Home internet, VPNs and mobile networks hide the company, and nobody can name someone no data provider knows.

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