What is website visitor identification?
Software that names the companies, and sometimes the people, visiting your website. So sales can follow up with buyers who never filled in a form.
Updated October 2026
What it tells you
A typical identified visit:
Company
- Example
- Halden Systems, software, 51–200 people
- Available
- Most business visitors, worldwide
Person
- Example
- Sofia Brenner, VP Product
- Available
- Some visitors, United States only with most tools
Contact
- Example
- Work email, LinkedIn profile
- Available
- When the person is identified
Behaviour
- Example
- /pricing for 4m 18s, then /integrations
- Available
- Every visit
Source
- Example
- Google, a newsletter, LinkedIn, direct
- Available
- Every visit
Company-level and person-level
- Company-level: “Someone from Acme read your pricing page.” Works worldwide.
- Person-level: names the individual. Lower coverage, usually US only.
- More: person vs company level.
Why teams use it
- Most buyers research quietly and never fill in a form.
- Same-day follow-up beats a cold call a month later.
- Knowing what they read tells you what to say.
What it does not do
- Home networks, VPNs and mobile carriers often show only as a company, or nothing.
- Ignore single headline match rates. Ask how many people and how many companies.
- Good tools skip session replay and form contents. Ours.
How Escendo does it
- One script tag.
- Companies everywhere, people in the US.
- Leads go to Slack, email, your CRM, Zapier, Clay or a webhook.
- From $147 a month. How it works · Pricing.
Common questions
Is website visitor identification the same as web analytics?
No. Analytics counts visits. Identification tells you who a visit came from.
What does a visitor identification tool need on my site?
One script tag on every page. Matching happens on the vendor's servers.
Who uses website visitor identification?
B2B sales teams, agencies, and service firms where one client is worth a lot.
See who is on your site this week.
One script tag, a couple of minutes. 7 days free, card required, cancel before it ends and you pay nothing.
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