Person-level vs company-level visitor identification
Company-level tells you which organisation visited. Person-level tells you who, usually with an email. Company-level covers more visits; person-level is the one you can reply to.
Updated October 2026
The difference at a glance
Tells you
- Company-level
- Acme visited /pricing
- Person-level
- Jane Smith, VP Engineering at Acme, visited /pricing
Contact details
- Company-level
- None. You research who to contact
- Person-level
- Email, and LinkedIn where available
Where it works
- Company-level
- Worldwide
- Person-level
- Usually United States only
Share of visits named
- Company-level
- Higher
- Person-level
- Lower
Main weakness
- Company-level
- Remote workers show up as their internet provider
- Person-level
- Only people known to the data provider can be named
Typical tools
- Company-level
- Leadfeeder, Snitcher
- Person-level
- RB2B, Vector, Warmly, Escendo
When company-level is enough
- Your buyers are mostly in Europe, the UK or Canada.
- You sell to large accounts and already have someone researching who to contact.
- You want visit data for account-based ads or scoring, not a reply today.
When you want the person
- Your buyers are in the United States.
- You are a small team and a name with an email is the difference between following up and not.
- One new client is worth a lot: agencies, consultancies, law firms, B2B software.
Why not both?
- Most person-level tools return the company when they can’t name the person.
- Escendo does both on every plan, and counts them separately.
- Pricing
Common questions
Which is better, person-level or company-level identification?
US buyers and same-day replies: person-level. European buyers or account research: company-level.
Why is person-level identification usually US-only?
In the EU, UK and Canada it needs a lawful basis most sites lack. The US requires notice and opt-out instead.
Why do person-level match rates vary so much between vendors?
They measure different things. Test on your own site and count people and companies separately.
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